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The hair and skin care brand voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence.
December 23, 2024
By: Lianna Albrizio
Associate Editor
In a Fast-Track SWIFT challenge brought by Mielle Organics, LLC (a subsidiary of The Procter & Gamble Company), BBB National Programs’ National Advertising Division (NAD) determined that Kreyol Essence, LLC failed to properly disclose a material connection to an influencer. Kreyol Essence voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence. Fast-Track SWIFT is an expedited process for single-issue advertising cas...
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